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Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Achieving Breakthrough Performance in Analytics and Reporting by Sybase, Inc. September 2009 - (Free Research) This webcast discusses how you can accelerate your data analysis, reporting and business intelligence (BI) applications with the help of a column-based analytics server. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Empower Your Consumer Research Department with Predictive Analytics by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Microsoft Dynamics CRM - Sports Organizations by Microsoft July 2009 - (Free Research) For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Ready Access to Real-Time Data Helps Small Businesses Thrive by SAP AG February 2008 - (Free Research) Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more! (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using enterprise architecture to develop a blueprint for improving your energy efficiency and reducing your carbon footprint by IBM December 2008 - (Free Research) This whitepaper is about enterprise architecture as it pertains to finding and maximizing the business value in greener operations. Higher energy efficiency and a smaller carbon footprint are obvious areas of interest for any business, but how do you balance these goals with productivity, customer service, and all your other business concerns? (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Ensure That Your Employees Will Want to Use CRM by Pivotal CRM, a CDC Software solution February 2009 - (Free Research) This paper outlines the technology building blocks that enable you to create an information-rich environment that empowers your workforce to perform at its peak. Learn how to use data to its fullest--without having to become IT experts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Expanding BI's role by including Predictive Analytics by SAP BusinessObjects June 2009 - (Free Research) In today's economic downturn, organizations are looking for ways to improve the way they do business, to keep ahead of the competition, and to grow revenue. With reduced funding for new initiatives, it can be difficult to meet these objectives. Read on to learn how expanding your business intelligence with predictive analysis can help. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters December 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Customer-Driven Innovation Series: The Predictive Enterprise by SPSS Inc. Worldwide Headquarters December 2007 - (Free Research) Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Smarter Start: Preparing Data with SPSS Statistics Base by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Before you can analyze your data, you must prepare it for analysis. SPSS Statistics Base offers an array of techniques and features to help users validate data in order to ensure complete, effective, and accurate analysis. This webinar will show you some of these techniques so you can be certain you are getting the best information from your data. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Beyond Survival: Thriving Through the Turbulence: BI in the Retail Industry by SAP America Inc March 2009 - (Free Research) Find out how retail organizations are improving the bottom line, by focusing on key tactics designed to facilitate low cost, efficient, customer-centric operations, all of which require integrated enterprise information and analysis capabilities found in business intelligence (BI) environments. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

FACTS® CLAIMS & ENCOUNTERS™ by Ebix Health, Inc. January 2001 - (Free Research) FACTS® CLAIMS & ENCOUNTERS™ is a fully automated, real-time processing system for complete, online adjudication of medical, dental, vision, prescription drug, disability and COBRA claims and encounters. (ARTICLE) VIEW ABSTRACT | GO TO ARTICLE

Enabling the Analytics-Driven Business: How Parallel, Columnar Database Technologies Power Operations Management by ParAccel February 2009 - (Free Research) As the speed of business intensifies, C-level executives are struggling to implement effective strategies that give their companies a competitive edge. Operational Strategy and Operations Management (OM) are two business fields that work together to help executives set and manage business strategy based on quantitative analysis, not gut feel. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

NBA Basketball Team Scores with Sales Force Automation Tool by Microsoft April 2008 - (Free Research) Read how a Microsoft Dynamics solution helped a NBA Basketball team gain benefits such as system connectivity, sales force automation, and enhanced productivity. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

7 Habits of Highly Successful Surveys by Vovici October 2009 - (Free Research) Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more! (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer by Oracle Corporation October 2009 - (Free Research) Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Video White Paper: Seven Tips for Profiting from Lean Times with CRM by Oracle Corporation June 2009 - (Free Research) The best time to streamline and turbo-charge the sales process is when competitors are looking the other way. That's why now is a good time to make the shift to a CRM solution that can catapult your organization into the next round of growth. (VIDEO) VIEW ABSTRACT | GO TO

Empowerment as a Growth Strategy by Oracle Corporation September 2007 - (Free Research) Companies are using technology and other tools to help employees deliver an organization's best collective thinking during each customer interaction. Among them is Hewlett-Packard (HP), which we will feature in this paper. We will also explain why empowering your key customer-facing employees is the new path to achieving extraordinary results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention by Infor CRM September 2009 - (Free Research) In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. (EBOOK) VIEW ABSTRACT | GO TO

Reduce Churn Through Enterprise Feedback Management and Predictive Analytics by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) In this case study, Cablecom recognised the key to tackling churn was to identify the point at which customers become dissatisfied with the service and before they made the decision to switch to an alternative provider. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Who Are My Best Customers? by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Who are my best customers? If you manage sales, marketing, or customer service, you want an answer to that. That's because implementing successful strategies for every customer segment is critical to increasing business profits. This paper describes just a few of the ways that you can use analytics to better understand your customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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