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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Seven Tips for Profiting from Lean Times with CRM by Oracle Corporation
January 26, 2009 - (Free Research) With their rapid speed of deployment, integrated analytics and built-in best practices, on-demand CRM solutions can quickly vault a sales organization ahead of its rivals. And because of their flexible licensing structure, on-demand solutions can be deployed selectively, enabling businesses to deploy only as much CRM as they need.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM
October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
October 05, 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

What is Your Recession Sales Strategy? by Oracle Corporation
January 26, 2009 - (Free Research) This study measures the effects of the recession on sales organizations and found that the mainstream response to the challenge of selling through a recession be generally off target.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters
February 24, 2009 - (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software
June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage by SAS Institute Inc.
August 2009 - (Free Research) This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Tips from the Trade – Competing on Web Analytics by SAS Institute Inc.
August 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Tips from the Trade – How to Execute Campaigns That Deliver ROI by SAS Institute Inc.
August 2009 - (Free Research) Watch this webcast to learn how changing your approach to campaign management, and using predictive analytics to drive decision-making can allow you to deliver more of a return on investment (ROI).
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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